Two of our founders set up and operated Guangzhou Market Research (GMR), the very first market research organization in China in 1988.

In 1992 they formed the first market research joint venture in China with an international research company. They have managed the JV in Guangzhou until early 1996.

In 1996, United Research China was set up in Guangzhou, Shanghai and Beijing with the participation of over 30 well qualified and experienced market research practitioners. Offices in Hong Kong and Chengdu also opened in the same year.

United Research China was the first employee owned partnership of market research practice in China. All our key managers are equity partners of the company.

Mission and Promise:

Our goal is to deliver a valued-added market research service in China that gives our clients the most handsome return for your research investment.

Our total effort is devoted to:

1. Ensuring our work strictly meets the highest quality standard.
2. Responding with the fastest turnaround time.
3. Providing actionable marketing recommendations based on an in-depth understanding the China market and the Chinese consumers.

Our Certification:

Qualified as the Class-A research agency for multinational investments in China

One of the few ESOMAR members in the People's Republic of China

The member of the China Marketing Association

Member of China Nonprescription Medicines Association

Member of the Chain Store Branch of China Pharmaceutical Commerce Association

Main Clients

A. S. WATSON ASIA INDUSTRIES LTD.
BAYER HEALTHCARE COMPANY LTD.
BRISTOL-MYERS SQUIBB COMPANY
COLGATE (CHINA) CO., LTD.
EURO RSCG PARTNERSHIP
JOHNSON & JOHNSON PHARMACEUTICALS, LTD.
KELLOGG (CHINA) LTD.
KODAK (CHINA) LTD.
L'OREAL CHINA
LEE KUM KEE (GUANGZHOU) FOOD CO. LTD
TETRA PAK CHINA
McDonald's China
LEO BURNETT (CHINA) LTD.
MCKINSEY & COMPANY
PEPSICO INVESTMENT (CHINA) LTD.
PHILIPS (CHINA) LTD.
PROCTER & GAMBLE (CHINA) LTD.
SHANGHAI FORTUNE FODD CO., LTD.
TIANJIN SMITH KLINE & FRENCH LTD.
UNILEVER FOODS (CHINA) CO., LTD.
YANKELOVICH & ASSOCIATES
PFIZER PHARMACEUTICAL LTD.
HUTCHISON HEALTHCARE LTD.
LEAPFROG ENTERPRISES, INC.

Key People

DAVIS WU President

Master degree in Business Management, South China Polytech University
Key founder of URC
Previously
General Manager of Survey Research Group (Guangzhou) Ltd (SRG) (former company of AC Neilsen）since 1992
One of the founders of Guangzhou Market Research (GMR) since 1986
Research focus
Various types of consumer and industrial studies
Qualitative research / Moderating Focus Group

MAJOR ZHOU General Manager of Retail Index

Graduated from Jinan University with a degree of Business Administration
Key founder of URC
One of the exploiter in the Retail Audit in China
Previously
Assistant General Manager of Survey Research Group (Guangzhou) LTD. (SRG) since 1992
One of the founder of Guangzhou Market Research (GMR) since 1986
Research Focus
Census and retail audit study
Distribution channel study
Pharmaceutical retail distribution (including OTC) study
Client service and operation of retail audit

ANDY LAI General Manager of Ad Hoc Research

MBA, Simon Fraser University, Canada
B. Soc. Sc.( Hons), University of Hong Kong
Previously
General Manager of Leo Burnett Advertising, China & Taiwan
Managing Partner of Euro-RSCG, Hong Kong
Research Manager of BAT and R.J. Reynolds
Research focus
Brand Strategy
Advertising Development and Tracking
E- Business

JOANNA LIU Manager of BJ Office/ Business Development Senior Manager

Bachelor of Science
Joined URC since 1999
Previously
Client Service Manager, Market Research Company (1998 - 1999)
Fieldwork Manager, Market Research Company (1995 - 1998)
Engineer and ISO9000 Internal Auditor, State-owned Enterprise (1987 - 1994)
Research Focus
Pharmaceutical Research/ Analysis
Advertising Evaluations
Consumer Usage and Attitude Studies
Marketing Positioning/ Concept Test
Qualitative Research/ Moderating Focus Group
Industrial Studies

WILLIAM HO Research Director

Master degree in Psychology
One of the key founders of URC
Previously
Qualitative Research Director of Survey Research Group (Guangzhou) Ltd (SRG)
Research focus
Qualitative Research
FMCG Product Development
Product Testing
Advertising Evaluation
Market Tracking

CATTY CHEN Research Director

One of the key founders of URC
Previously
Research Manager of Survey Research Group (Guangzhou) Ltd (SRG) since 1992
With Guangzhou Market Research (GMR) since 1988
Research focus
Multi-regional Quantitative Research with Large Samples
Consumer Usage and Attitude Studies
Product Test
Concept Test
Moderating Focus Groups

GERLINE SOO Research Director (Shanghai)
Graduated from Queensland University of Technology, Australia
Previously
Over 7 years market research experience at 2 leading mulit-national research agencies - ACNielsen Singapore & Taylor Nelson Sofres Singapore
Product manager at a consumer company (UIC Products)
Research focus
Qualitative & Quantitative Research
Retail Audits
Product Development and Testing
Advertising Evaluation
Panel Management
Customer Satisfaction Studies
Tracking Studies

LYDIA LIN Retail Index Assistant GM/ Director of Client Service Dept.

Clinic medicine bachelor degree
Previously
Product manager, Roche
Associate product manager, Glaxowellcome
Assistant in medicine department of general hospital
Research Focus
Pharmaceutical retail audit study
Retail analysis

SYLVIA CAI Senior Research Consultant

10 years of experience in market research
Previously
Marketing Manager, Internet Company (B-to-B Platform)
General Manager , AMI China Guangzhou ( 2 years )
Senior Research Manager, Procter & Gamble China ( 6 years )
Research focus
Advertising Research
Usage and Attitude Studies
Product Test
Concept Test
Qualitative research / Moderating Focus Group

IRIS HUA Research Consultant

MBA, National University of Singapore, Singapore
Bachelor in Marketing, Anhui Finance & Trade University
Previously
Account Manager of an E-business Advertising Company
Marketing Manager of a Hong Kong Trading Company
ISO9000 Internal Auditor of a Public IT Corporation
Research focus
Multi-factor Regression Model
Corporate Strategies
Marketing Strategies
Game Theory
E-business

United Research China Ltd.
Guangzhou Headquarter
Address: 17/F, Guangren Building, No.1-7 Guangren Road, Yuexiu District, Guangzhou, 510030, P. R. China

Shanghai Office
Address: D/ 9F Shu Guang Building, 189 Pu An Road, Shanghai, 200021, P. R. China

Beijing Office
Address: 831, 8/F, Junefield Plaza, No. 6 Xuanwai Street, Xuanwu District, Beijing, 100052, P. R. China

请访问我们的网站：www.china-urc.com
Please visit us at www.china-urc.com

本栏目联系方式:
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手机 ：13911611848
传真 ： 8610--84637913
联系人：张永华
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