| FRIDAY JULY 7 2000 PUBLISHED BY CHINA DAILY | |||||
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French movie irks censors 'The Perfect Storm' swamps US box office Childhood kungfu craze packs punch Dumplings, noddles from magic hands Poolside barbecue goog way to spend cool nights It's hip and it's hopping The versatile tomato |
Indian film legend tries small screen BOMBAY - India's living movie legend Amitabh Bachchan is looking to work his old celluloid magic on the small screen, following a series of business disasters and a failed Bollywood comeback. Bachchan is hoping to revive his fortunes by hosting the much-hyped Indian version of the successful British quiz show "Who Wants to be a Millionaire?" - which was aired for the first time on Monday on the Star TV satellite network. "Television is one medium I haven't done anything on. So I decided to take on the assignment," Bachchan said of the show, "Kaun Banega Crorepati?" (Who will become a millionaire?). "Besides, I thought it would be different from what I do in films," he said. Sumantra Dutta, senior marketing vice-president at Star Plus said the vast sums of money spent in marketing the show had paid dividends. "It is the biggest ever marketing blitz from a TV channel's point of view in Asia," Dutta claimed. Amitabh Bachchan, or "the Big B," is the biggest star to have come out of India's "Bollywood" film industry. So total was his dominance of the movie scene in the 1970s and 1980s that the late French director Francois Truffaut called him a "one-man industry." A global Internet opinion poll last month selected Bachchan to be the first Indian movie star to have his wax model in Madame Tussaud's wax museum in London. But Bachchan failed to work his on-screen magic in the corporate boardroom and lost millions of rupees through his own ill-fated integrated entertainment company, Amitabh Bachchan Corp Ltd. The company last year went bankrupt owing millions of rupees to domestic banks and other organizations. (Agencies via Xinhua) Copyright 2000 by Shanghai Star. All rights reserved. |
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