| TUESDAY JUNE 27 2000 PUBLISHED BY CHINA DAILY | |||||
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Air conditioners' sales hot Xerox to tap document solution market Ships laden with foreign tarde SII president: 'Be crazy if don't invest' WTO pledge benefits more foreign insurers Sales of residential housing keep rising Software creator on campus On-line shopping volume set to soar |
Memory stick makes PCs, TVs, phones compatible AT first glance, it looks just like chewing gum. However, when it is put into an electronic device like a telephone, a PC or even a camera, it can transfer your snapshots or your voice message anywhere, anytime. The memory stick, a smart vehicle for storage, is the latest brainchild of Sony. This magic chip can allow you to download your favourite music from cyberspace on a walkman. You can insert it into a camera to save the picture you are shooting at a tourist spot or upload it into your PC to print a high-definition picture. If you want to share the picture with your mum or grandfather, you can mail the memory stick to them and they can access the picture through a variety of electric appliances. "In the cyberage, a memory stick can be the key to a colourful cyber life," said Yutaka Nakagawa, Sony's senior vice-president in charge of memory stick development. High compatibility makes the memory stick a dream storage vehicle. It can be hooked up with various electronic devices like a PC, TV, telephone, digital camera, notebook computer or video camera. That will give the memory stick an edge over other products developed by Toshiba, SunDisk and Panasonic whose similar vehicles can only be hooked up with specific devices. However, Chinese consumers will have to wait for a memory stick because Sony revealed the shipments to the China market are small right now. Memory stick series are available in Japan and the United States, two strongholds of products at the cutting-edge. Chinese consumers can only access a few Sony products that can be integrated with memory stick like the digital 8mm video shooting and recording machine, cyber-shot digital camera and Digital Mavica camera where pictures can be stored on a soft disc. Yutaka told Shanghai Star affordability is still a big problem in China. But he was upbeat that the memory stick will sell well as the market holds - at least potentially - one fourth of the world's consumers. General Motors, Aiwa and 56 other firms have agreed to make products which can be hooked up with the memory stick. Copyright 2000 by Shanghai Star. All rights reserved. |
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