TUESDAY JUNE 27 2000      PUBLISHED BY CHINA DAILY
                                                           BUSINESS

Air conditioners' sales hot
SHANGHAI residents are able to enjoy a much cooler summer even though the temperatures are getting hotter thanks to the dazzling array of air-conditioners available to buy.

Xerox to tap document solution market
WHEN a speaker is asked about background material on his speech in the future, all he or she need do is to press his mobile phone for immediate access to his firm's database. He can choose the material he needs and pass it to the audience's mobile phones.

Ships laden with foreign tarde
CHINA'S export container market has been brisk over the first six months of the year with its composite index climbing to 1,182.28 points yesterday, up more than 30 points since January.

SII president: 'Be crazy if don't invest'
SCHENECTADY International Inc (SII), a family-owned chemical company, intends to set up a factory in Shanghai.

WTO pledge benefits more foreign insurers
SUCCESS in the world of business is often about diving into the market. Which is what two European insurers will be betting on as they become the latest foreign firms to enter the Chinese insurance market.

Sales of residential housing keep rising
LOCAL property experts are very satisfied with the performance of Shanghai's real estate market and optimistic about its prospects.

Software creator on campus
WANT to make your own career in the hottest IT field in your 20s? That's what a lot of young people aspire after now. And Fu Zhangqiang is just one of them.

On-line shopping volume set to soar
NINETY per cent of surfers interviewed for a recent poll said they are likely to shop in cyberspace for items ranging from a Barbie doll or a WAP phone to a sedan this year.

Brief

Memory stick makes PCs, TVs, phones compatible
By Tony Zeng

AT first glance, it looks just like chewing gum.

However, when it is put into an electronic device like a telephone, a PC or even a camera, it can transfer your snapshots or your voice message anywhere, anytime.

The memory stick, a smart vehicle for storage, is the latest brainchild of Sony. This magic chip can allow you to download your favourite music from cyberspace on a walkman.

You can insert it into a camera to save the picture you are shooting at a tourist spot or upload it into your PC to print a high-definition picture.

If you want to share the picture with your mum or grandfather, you can mail the memory stick to them and they can access the picture through a variety of electric appliances.

"In the cyberage, a memory stick can be the key to a colourful cyber life," said Yutaka Nakagawa, Sony's senior vice-president in charge of memory stick development.

High compatibility makes the memory stick a dream storage vehicle. It can be hooked up with various electronic devices like a PC, TV, telephone, digital camera, notebook computer or video camera.

That will give the memory stick an edge over other products developed by Toshiba, SunDisk and Panasonic whose similar vehicles can only be hooked up with specific devices.

However, Chinese consumers will have to wait for a memory stick because Sony revealed the shipments to the China market are small right now.

Memory stick series are available in Japan and the United States, two strongholds of products at the cutting-edge.

Chinese consumers can only access a few Sony products that can be integrated with memory stick like the digital 8mm video shooting and recording machine, cyber-shot digital camera and Digital Mavica camera where pictures can be stored on a soft disc.

Yutaka told Shanghai Star affordability is still a big problem in China. But he was upbeat that the memory stick will sell well as the market holds - at least potentially - one fourth of the world's consumers.

General Motors, Aiwa and 56 other firms have agreed to make products which can be hooked up with the memory stick.

Copyright 2000 by Shanghai Star. All rights reserved.