TUESDAY JUNE 27 2000      PUBLISHED BY CHINA DAILY
                                                           BUSINESS

Air conditioners' sales hot
SHANGHAI residents are able to enjoy a much cooler summer even though the temperatures are getting hotter thanks to the dazzling array of air-conditioners available to buy.

Xerox to tap document solution market
WHEN a speaker is asked about background material on his speech in the future, all he or she need do is to press his mobile phone for immediate access to his firm's database. He can choose the material he needs and pass it to the audience's mobile phones.

Ships laden with foreign tarde
CHINA'S export container market has been brisk over the first six months of the year with its composite index climbing to 1,182.28 points yesterday, up more than 30 points since January.

SII president: 'Be crazy if don't invest'
SCHENECTADY International Inc (SII), a family-owned chemical company, intends to set up a factory in Shanghai.

WTO pledge benefits more foreign insurers
SUCCESS in the world of business is often about diving into the market. Which is what two European insurers will be betting on as they become the latest foreign firms to enter the Chinese insurance market.

Sales of residential housing keep rising
LOCAL property experts are very satisfied with the performance of Shanghai's real estate market and optimistic about its prospects.

On-line shopping volume set to soar
NINETY per cent of surfers interviewed for a recent poll said they are likely to shop in cyberspace for items ranging from a Barbie doll or a WAP phone to a sedan this year.

Memory stick makes PCs, TVs, phones compatible
AT first glance, it looks just like chewing gum.

Brief

Software creator on campus
By Liang Yu

WANT to make your own career in the hottest IT field in your 20s? That's what a lot of young people aspire after now. And Fu Zhangqiang is just one of them.

Fu, 26, is still a graduate student majoring in computer science at Shanghai Marine College who expects to graduate this year.

Yet he has another identity as the general manager of Shanghai Bitsoft Co Ltd, one of the first firms to enter the recently opened Shanghai Pudong Software Park.

"I decided to start my own undertaking after I realized the huge market potential of the IT field," Fu said.

He began to engage in some software-related programmes sponsored by the municipal commission of science and technology as early as in 1995.

"But I found that many a research achievement ended up with an appraisal conference. They were bound to their cradles forever, never having a chance to show their vitality through going to market," he said.

"That drove me to do something to link such achievements with the market, and I wanted to brand the products with our own name."

In 1998, he started Bitsoft with 1-million-yuan ($120,000) financing, aiming at software products to improve business and legal management in China.

As a typical enterprise that is initiated by a college student, Bitsoft is now making its way in the keen market competition. By the end of 1999, its assets grew to 6 million yuan ($725,000) and the net profit amounted to 1 million yuan ($120,000).

"I don't think there's anything contradictory between my studies and running such a high-tech undertaking. I can apply what I have learned to practice," Fu said.

"Now I spend a lot of time in my company. But if I have any extra time, I concentrate on some reading to update my knowledge."

Statistics indicate that in Xuhui and Yangpu districts, two university and scientific research hubs in Shanghai, more than 3,000 local university students, often with the aid of their teachers, have stepped out of the ivory tower to venture forth into their own business.

In Yangpu technology Incubation Base, which now hosts 86 enterprises with a steady weekly increase of two companies, more than 50 per cent of the total are set up by university students and teachers.

In Xuhui, Shanghai Jiaotong University and four other universities have fostered 101 such enterprises, and more than 10 have an annual revenue of 10 million yuan ($1.2 million).

"But to start your own business is rather risky to the ambitious students, even if they have incredible scientific achievements at hand," said Ma Zhigang, project manager in the department of merchandise and technique and consulting, Pudong Software Park.

"They often need some kind of backing to run their business well," he said.

In Ma's eyes, the main backing is a favourable environment for their growth, including some special aid and preferential policy from the government.

"People should change their old thinking about such enterprises," Ma said.

"And if possible, the students need more attention. In this, Shanghai should learn from Beijing, if the city still wants to play a major role in China's IT development," he said.

Copyright 2000 by Shanghai Star. All rights reserved.