TUESDAY JUNE 27 2000      PUBLISHED BY CHINA DAILY
                                                           BUSINESS

Air conditioners' sales hot
SHANGHAI residents are able to enjoy a much cooler summer even though the temperatures are getting hotter thanks to the dazzling array of air-conditioners available to buy.

Ships laden with foreign tarde
CHINA'S export container market has been brisk over the first six months of the year with its composite index climbing to 1,182.28 points yesterday, up more than 30 points since January.

SII president: 'Be crazy if don't invest'
SCHENECTADY International Inc (SII), a family-owned chemical company, intends to set up a factory in Shanghai.

WTO pledge benefits more foreign insurers
SUCCESS in the world of business is often about diving into the market. Which is what two European insurers will be betting on as they become the latest foreign firms to enter the Chinese insurance market.

Sales of residential housing keep rising
LOCAL property experts are very satisfied with the performance of Shanghai's real estate market and optimistic about its prospects.

Software creator on campus
WANT to make your own career in the hottest IT field in your 20s? That's what a lot of young people aspire after now. And Fu Zhangqiang is just one of them.

On-line shopping volume set to soar
NINETY per cent of surfers interviewed for a recent poll said they are likely to shop in cyberspace for items ranging from a Barbie doll or a WAP phone to a sedan this year.

Memory stick makes PCs, TVs, phones compatible
AT first glance, it looks just like chewing gum.

Brief

Xerox to tap document solution market
By Zeng Min

WHEN a speaker is asked about background material on his speech in the future, all he or she need do is to press his mobile phone for immediate access to his firm's database. He can choose the material he needs and pass it to the audience's mobile phones.

"In the future, people can use the wireless world to access company documents," said Allan Lin, chairman and chief executive of Xerox (China) Ltd.

Lin told Shanghai Star in a recent interview the company will shift its focus to digital products in China, one of its fastest growing markets.

He predicted the company will provide multi-functional digital devices for document disposal. The device can combine the functions of printing, copying, scanning and can be hooked up to the Internet.

He hopes the strategy can help the company, traditionally a document copier maker, become a comprehensive document solution provider for Chinese clients.

Xerox reported a 20 per cent revenue gain in China last year as its income declined in other parts of the world.

"We decided to expand our business in China significantly three years ago, and last year was the best performing year," Lin said.

"This year will be even better."

Since coming to China in the late 1980s, Xerox has established four joint ventures and one wholly owned company. Lin said the company is increasing its investment in China every year.

"Xerox has grown from a company that simply produced black-and-white copiers into an industry giant that processes advanced digital technology and products," said Lin, who is determined to reposition Xerox as an information technology company.

"About half of our revenue has come from digital products in the past two years," he said. "Digital copiers are replacing analog products."

Xerox has held two "DocuWorld 2000" fairs, in Shanghai and Beijing, to display advanced equipment and solutions for document management. The show is an annual event targeting the Chinese market.

The firm has a software centre in Shanghai providing customized solutions for Chinese clients. It is considering opening a research and development centre in China within two years.

Copyright 2000 by Shanghai Star. All rights reserved.