FRIDAY MARCH 3 2000      PUBLISHED BY CHINA DAILY
                                                           BUSINESS

Fair links east to west
THE East China Fair, the biggest regional fair in China, will help build up Shanghai's trade and economic ties with poverty-stricken inland regions in China, a senior official organizing the fair said.

Neighbouring cities boost high-profit foreign trading
JIANGSU Province has developed fast over the past 20 years thanks to China's opening-up policy.

Doors open for local, foreign companies
THE East China Fair which is held annually in Shanghai will open its doors to trade visitors for the 10th consecutive year on Sunday.

Duolun Road, home to Chinese treasures
DUOLUN road in Hongkou District is an old street boasting some of the city's best examples of European villas and mansions as well as old Shanghai-style buildings. It was once home to some of China's most famous intellectuals, including Lu Xun, Guo Moruo, Mao Dun and Ye Shentao.

Opportunity to look for partners
By Ta Ta

ENTREPRENEURS can increase their reputations in the international market, exchange the latest develop-ment information and get to know new clients at the East China Fair,

Wang Weihua, deputy director of the office assisting general manager of Shanghai Arts and Crafts Import and Export Co Ltd (SACIE), told Shanghai Star.

The 10th East China Fair is to open on Sunday in Shanghai.

SACIE, established in 1956, has been one of the most important import and export companies in Shanghai, mainly dealing with traditional crafts, jewellery, house-hold items, decoration products, textiles and household electronics.

In 1999, the company achieved exports valued at over $227 million, bringing the total value of its exports since 1956 up to $6.05 billion.

A participant in all of the 10 East China fairs, the company has booked eight exhibition rooms in two halls of the 10th fair.

"Traditional textile products and other crafts still dominate among things exhibited by SACIE," Wang said. "But people can observe new technologies used in producing textiles."

Wang expected the fair would welcome more visitors than last year.

"We can exchange information with both old and new clients from home and abroad, which can prepare us for technological updates in later production and at the China Export Commodities Fair."

Facing difficulties in exports in recent years, SACIE also began exploring the domestic market by taking advantage of its tech-nology, production capacities and good relationship with foreign investors.

Jewellery production and exporting has long been an important business sector for the company.

"The export of jewellery counted for 22 per cent of the total export value in 1999," said Wang.

"However, it was still not as good as several years ago when the company achieved record highs exports in jewellery."

Copyright 2000 by Shanghai Star. All rights reserved.