| TUESDAY FEBURARY 22 2000 PUBLISHED BY CHINA DAILY | |||||
| BUSINESS | |||||
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Launch of e-dictionary aids learners Pact to help China Shipping prosper Foreign firms key to e-business 'No growth' forecast for cargo market Exhibition business faring well Show scheduled to boost boat industry CCB kicks off salary reform ICM confident in the China market By Song Ning THINNING hair caused by Housing fair planned for April |
TV advertising to play bigger role AN authoritative analysis released recently said the global advertising outlay would show a 6.5 per cent surge on a year-on-year basis in 2000, but warned continuous inflation in the global market could devalue the increase to some extend if growth slowed. Zenithmedia Co, a leading media service provider, estimated China's advertisement expenditure from 1998 to 2002 would also increase by 50 per cent backed by continuous economic expansion and the economic recovery from the downturn generated from the economic turmoil from the adjacent countries starting from the mid-1990s. "We are very confident about the future prospects of the advertising industry in the coming years backed by the stable economic increase in Western countries and a growing upsurge of the economic situation in the Asian region," said John Perriss, president of Zenithmedia Co. He also said the promotion fees in e-commerce-related firms were set to skyrocket backed by an explosion in the industry and more intensive market competition. According to the company's survey, TV advertising would benefit most from the overall expansion, very likely expanding its market share from the current 38 per cent to 41 per cent during the 2000-2002 period, so that it would continue to play a dominant role among major mass media. The company also said the advertising industry in 1999 would increase by 4.9 per cent to $300 billion. Copyright 2000 by Shanghai Star. All rights reserved. |
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