TUESDAY FEBURARY 22 2000      PUBLISHED BY CHINA DAILY
                                                           BUSINESS

Brief

Launch of e-dictionary aids learners
A NEW tool for language learners became available as of yesterday with the launch of a new website, HungryForWords.com, which provides digital flashcards.

Pact to help China Shipping prosper
THE China Shipping Company (CSC), one of the nation's three major con-tainer carriers, on Sunday signed an agreement with France's CMA CGM which will see 50 new container ships put into use on a container line jointly operated by the two shipping giants.

Foreign firms key to e-business
CHINA's Internet-related business start-ups should better utilize the financial aid provided by foreign venture capital, a recent conference on Internet financing was told.

'No growth' forecast for cargo market
INSIDERS predict the composite freight index for China's shipping market will not rise in the upcoming after-the-festival slack season.

Exhibition business faring well
EXHIBITIONS will provide fresh impetus for the growth of bilateral trade and economic development between China and Germany, a senior German trade fair official said.

Show scheduled to boost boat industry
A STATE-supported group is seeking ways to develop China's boat industry.

CCB kicks off salary reform
PERFORMANCE-related salaries and comprehensive reform of auditing procedures applied to the bank loans approval system are among policy focuses for the China Construction Bank (CCB) for the new year.

ICM confident in the China market By Song Ning THINNING hair caused by
Shanghai's drinking water and an apartment that is never free from

Housing fair planned for April
A housing fair featuring properties at the top end of the market - Rexpo Shanghai ‘2000 - is to be staged at Shanghai International Convention Centre (SHICC) in early April.

TV advertising to play bigger role
By Adam King

AN authoritative analysis released recently said the global advertising outlay would show a 6.5 per cent surge on a year-on-year basis in 2000, but warned continuous inflation in the global market could devalue the increase to some extend if growth slowed.

Zenithmedia Co, a leading media service provider, estimated China's advertisement expenditure from 1998 to 2002 would also increase by 50 per cent backed by continuous economic expansion and the economic recovery from the downturn generated from the economic turmoil from the adjacent countries starting from the mid-1990s.

"We are very confident about the future prospects of the advertising industry in the coming years backed by the stable economic increase in Western countries and a growing upsurge of the economic situation in the Asian region," said John Perriss, president of Zenithmedia Co.

He also said the promotion fees in e-commerce-related firms were set to skyrocket backed by an explosion in the industry and more intensive market competition.

According to the company's survey, TV advertising would benefit most from the overall expansion, very likely expanding its market share from the current 38 per cent to 41 per cent during the 2000-2002 period, so that it would continue to play a dominant role among major mass media.

The company also said the advertising industry in 1999 would increase by 4.9 per cent to $300 billion.

Copyright 2000 by Shanghai Star. All rights reserved.