Marketing in progress
Some 100 years ago, John Wanamaker
invented department stores. He said: "I know half my advertising
budget is wasted. I just don't know which half." He echoed
words of his contemporary, Lord Leverhulme, who founded Lever Brothers:
"Half of my advertising budget is wasted and if I could discover
which half, I would save it."
question of integrity
Merriam-Webster, an online dictionary
publisher, announced that the most looked up word for 2005 was integrity.
Hardly surprising considering the world news and events over the
previous 12 months, but I still found it somewhat comforting. Amongst
all the corruption, tragedy and scandal, people were searching for
something true, something genuine.
lesson from Hong Kong
On the second day of the new year I flew
to Hong Kong, one of my dream cities.
ethics include billing policies
Perhaps one of the most talked about news
stories at the end of 2005 was the huge medical bill scandal in
Northeast China's city of Harbin.