NATURE. Escaping from car exhaust and the pandemonium of the city is perhaps best when sitting on a yacht with the blue sky all to yourself - a luxury never to be found on land.

Adventure. Yachts ignite the spirit of adventure for many. Putting routine life aside and sailing to places never experienced before has an "around the world in 80 days" feeling, even if the Atlantic is too far away.

Romance. Is there anywhere more romantic than a yacht for precious moments with a loved one, or even for popping the big question? A couple from Shanghai held their wedding ceremony on a yacht last year - to widespread envy.

Business. Yachts make an ideal place for business negotiations, providing an imaginative alternative to the golf courses on dry land. Symbolizing wealth and status, yachts are considered an ideal business forum by many business people. In addition, the natural environment that comes with a yacht helps you remain sober and your negotiations proceed smoothly.

Speed. Sporty yachts account for the predominant part of the market, probably due to the fact that the nation's yuppies crave the opportunity to go to the limit of excitement and sensation, which the speed of a yacht can offer. Growing traffic jams found everywhere on land only make yachting on the sea seem even more sensational.

Style. Yachts embody a classical style which has always been fashionable in Shanghai. The most stylish party nowadays would be one held on a yacht, reminiscent of historic entertainment on royal boats or magnificent junks.

(Star News)